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\u3000GA4\u3068UA\u306e\u6700\u5927\u306e\u9055\u3044\u306f\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u8a2d\u8a08\u601d\u60f3\u306b\u3042\u308a\u307e\u3059\u3002UA\u3067\u306f\u30a6\u30a7\u30d6\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u57fa\u6e96\u306b\u3057\u3066\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001GA4\u3067\u306f\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30e2\u30c7\u30eb\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u88fd\u9020\u696d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u64cd\u4f5c\u4e00\u3064\u3072\u3068\u3064\u3092\u8a73\u7d30\u306b\u8a18\u9332\u3057\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u7cbe\u5bc6\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001GA4\u306f\u30a2\u30d7\u30ea\u3068\u30a6\u30a7\u30d6\u306e\u7d71\u5408\u8a08\u6e2c\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304a\u308a\u3001\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u307e\u305f\u3044\u3067\u5229\u7528\u3055\u308c\u308b\u88fd\u9020\u696d\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u306b\u304a\u3044\u3066\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3000\u88fd\u9020\u696d\u304cGA4\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u307e\u305a\u3001\u30a2\u30af\u30bb\u30b9\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u76ee\u6a19\u9054\u6210\u7d4c\u8def\u306a\u3069\u306e\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306e\u8cea\u306e\u5411\u4e0a\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001GA4\u72ec\u81ea\u306e\u6a5f\u68b0\u5b66\u7fd2\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u610f\u6b32\u3084\u96e2\u8131\u306e\u30ea\u30b9\u30af\u3092\u4e88\u6e2c\u3057\u3001\u53ce\u76ca\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u65bd\u7b56\u3092\u8fc5\u901f\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u5bfe\u5fdc\u3057\u305f\u30c7\u30fc\u30bf\u53ce\u96c6\u306b\u3088\u308a\u3001\u6cd5\u4ee4\u3092\u9075\u5b88\u3057\u306a\u304c\u3089\u5b89\u5fc3\u3057\u3066\u89e3\u6790\u304c\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
\u3000GA4\u3067\u306f\u3001\u5f93\u6765\u306eUA\u3067\u306f\u5236\u9650\u304c\u3042\u3063\u305f\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u89e3\u6790\u624b\u6cd5\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u91cd\u8981\u306a\u6307\u6a19\u306b\u7d5e\u3063\u3066\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u7279\u5b9a\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6210\u679c\u3092\u6df1\u6398\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u4e88\u6e2c\u5206\u6790\u6a5f\u80fd\u3092\u901a\u3058\u3066\u3001\u88fd\u9020\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u65b0\u305f\u306a\u8996\u70b9\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u7684\u78ba\u306b\u628a\u63e1\u3067\u304d\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002GA4\u306e\u5c0e\u5165\u306f\u3001\u88fd\u9020\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u696d\u7e3e\u6539\u5584\u306b\u304a\u3051\u308b\u65b0\u305f\u306a\u53ef\u80fd\u6027\u3092\u5e83\u3052\u308b\u4e00\u624b\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u3000GA4\u3092\u6d3b\u7528\u3059\u308b\u969b\u3001\u6700\u521d\u306b\u91cd\u8981\u306a\u306e\u306fKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3068\u76ee\u6a19\u8a2d\u5b9a\u3067\u3059\u3002\u88fd\u9020\u696d\u306e\u3088\u3046\u306b\u8907\u96d1\u306a\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30bb\u30b9\u3092\u6301\u3064\u696d\u7a2e\u3067\u306f\u3001\u8a2d\u5b9a\u3059\u308bKPI\u304c\u4f01\u696d\u306e\u6210\u9577\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u6570\u300d\u3084\u300c\u7279\u5b9a\u88fd\u54c1\u30da\u30fc\u30b8\u3078\u306e\u8a2a\u554f\u56de\u6570\u300d\u306a\u3069\u304c\u4e3b\u306a\u6307\u6a19\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306fGA4\u306e\u30c7\u30fc\u30bf\u5206\u6790\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u9020\u696d\u306b\u304a\u3051\u308b\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6570\u5024\u5316\u3057\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u306e\u7acb\u6848\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u3000KPI\u8a2d\u5b9a\u306e\u969b\u306b\u306f\u3001\u307e\u305a\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3068\u5e02\u5834\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u3001\u305d\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u6e2c\u5b9a\u53ef\u80fd\u306a\u6307\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u3042\u3089\u304b\u3058\u3081\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u76ee\u6a19\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3067\u3001GA4\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u52b9\u7387\u7684\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3000GA4\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u6b63\u78ba\u306a\u30d7\u30ed\u30d1\u30c6\u30a3\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\u3067\u306f\u3001\u81ea\u793e\u306e\u88fd\u9020\u696d\u7279\u6709\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u6e2c\u5b9a\u9805\u76ee\u3092\u8a2d\u5b9a\u30fb\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u306f\u3001\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u8de8\u3044\u3067\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8ffd\u8de1\u3067\u304d\u308b\u69cb\u6210\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n
\u3000\u307e\u305f\u3001GA4\u3067\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u5168\u4f53\u3067\u7d71\u4e00\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\uff08\u30a6\u30a7\u30d6\u3001\u30a2\u30d7\u30ea\u306a\u3069\uff09\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u88fd\u54c1\u30ab\u30bf\u30ed\u30b0\u30da\u30fc\u30b8\u3084\u6ce8\u6587\u30da\u30fc\u30b8\u306e\u30c7\u30fc\u30bf\u3092\u91cd\u70b9\u7684\u306b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u9bae\u660e\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u304c\u898b\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u3057\u3063\u304b\u308a\u3067\u304d\u3066\u3044\u308b\u3068\u3001GA4\u306e\u30c7\u30fc\u30bf\u89e3\u6790\u7d50\u679c\u304c\u73fe\u5834\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5927\u3044\u306b\u5f79\u7acb\u3064\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
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\u3000GA4\u3067\u306f\u30a4\u30d9\u30f3\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u6a19\u6e96\u30a4\u30d9\u30f3\u30c8\u306b\u52a0\u3048\u3001\u81ea\u793e\u72ec\u81ea\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u88fd\u54c1\u3078\u306e\u8a2a\u554f\u304c\u8907\u6570\u56de\u884c\u308f\u308c\u305f\u5834\u5408\u306b\u91cd\u8981\u306a\u30ea\u30fc\u30c9\u3068\u3057\u3066\u81ea\u52d5\u7684\u306b\u30d5\u30e9\u30b0\u3092\u7acb\u3066\u308b\u8a2d\u5b9a\u306a\u3069\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3064\u6e2c\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
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